Director, Sales Effectiveness

Company: Genuine Parts Company
Location: Atlanta
Posted on: February 2, 2026

Job Description:

Job Description Job Summary The Sales Effectiveness Director will drive the success of the sales organization by enhancing sales enablement through Salesforce CRM, implement and enhance performance analytics in Power BI, and oversee seller quota management and help design compensation & recognition strategies to motivate and reward top performers. Position Performance Measures: · NAPA Combined Sales · NAPA Combined EBITA · NAPA Cash Conversion Cycle Responsibilities · Develop and execute comprehensive sales enablement strategies and programs that maximize sales effectiveness and drive growth. · Create and maintain a library of sales resources including best practice guides, playbooks, training aids, and sales collateral. · Establish Key Performance Indicator (KPI) metrics and processes to measure the effectiveness of sales initiatives and enablement programs. · Drive adoption of Salesforce CRM across the sales organization through training and continuous improvement. · Collaborate with IT and sales teams to customize and enhance CRM workflows, dashboards, and reporting. · Leverage Salesforce CRM to drive sales promotional activities and campaigns · Work closely with sales leadership to understand their needs and goals and drive alignment across the organization. · Facilitate quota setting and maintenance of seller quotas that are achievable, equitable, and aligned with company objectives. · Develop effective seller performance reporting for compensation and sales accountability purposes · Assist Executive Leadership with tasks and projects as directed · Communicate effectively with stakeholders at all levels to drive engagement and buy-in for sales effectiveness initiatives. · Produce and present content for varying business stakeholders including C-Suite leadership · Partner with Training and Development leaders to plan, develop, and implement sales training initiatives · Manage and prioritize a backlog of IT initiatives for sales technology and reporting · Drive multi-departmental cohesion to enhance content, processes, tools, and reporting to support an end-to-end seamless sales process · Lead and mentor a team of sales effectiveness and enablement professionals. Qualifications · Bachelor’s degree or equivalent experience required · Proven sales and management experience · Proficiency with Microsoft Office Products (word, Excel, PowerPoint) · Strong written and verbal communication skills · Strong organizational skills · Ability to manage congruent and diverging projects Physical Demands / Working Environment · Remote work environment · Travel up to 40% of the time Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest! GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.

Keywords: Genuine Parts Company, Chattanooga , Director, Sales Effectiveness, Sales , Atlanta, Tennessee