Lead Generation Specialist

Company: Nelson Elder Care Law
Location: Marietta
Posted on: February 16, 2026

Job Description:

Job Description Job Description Are you a strategic thinker who thrives on building systems from the ground up? Are you looking to join a team that will allow you to take lead gen. systems to the next level? We are seeking a results-driven Lead Generation specialist to join our dynamic marketing team and take ownership of our inbound engine. In this role, you won't just execute campaigns- you'll design and optimize full-funnel experiences that attract, nurture, and convert leads into high-quality opportunities. You will build high-converting funnels to craft automated nurture journeys in HubSpot. As the Lead Generation Specialist, you will execute and optimize our lead generation strategy. You will collaborate closely with the rest of the marketing team to implement innovative ideas that drive growth. Please note that this is an on-site position in Marietta, GA Compensation: $60,000 yearly Responsibilities: What you'll do: Create and manage multi-channel marketing funnels across email, landing pages, digital ads, and website forms to attract, capture, and convert qualified leads Fully own Meta ad campaigns for all service lines Build and optimize workflows within HubSpot, including email sequences, lead scoring models, and lifecycle stage transitions Develop reports and maintain dashboards in HubSpot to track campaign performance, conversion rates, and overall ROI Collaborate closely with content, design, and intake teams to deliver seamless user journeys and ensure smooth lead handoffs to our sales team Implement and manage A/B testing strategies to improve open rates, click-through rates, and funnel conversion metrics Monitor and improve cost-per-lead while continuously improving campaign efficiency Set up and maintain UTM parameters, source tracking, and Google Analytics integration for accurate attribution and performance measurement Identify opportunities for new lead magnets, conversion funnels, and automation campaigns Troubleshoot issues in lead capture, delivery, or automation workflow performance Qualifications: What we are looking for: 2–4 years of experience in digital marketing, marketing operations, or funnel management Hands-on experience with HubSpot (certifications a plus) Proven track record of creating and maintaining high-performing lead generation funnels Strong knowledge of email marketing, automation, and campaign segmentation Comfortable working with data and analytics tools (HubSpot, Google Analytics, Excel) Familiarity with Facebook Ads, Google Ads, and ad attribution models Excellent communication and project management skills, with the ability to collaborate across teams and meet deadlines About Company Nelson Elder Care Law was founded in 2014 to provide residents of Georgia with dependable counsel and representation in matters of elder law. We work with clients by offering legal and financial services and helping manage care for older family members. Nelson Elder Care Law protects families from the curveballs of life. Benefits: Great schedule (8:30-4:30) Medical, Dental, Vision Company-paid basic Life & Paid Disability Insurance 401(k) with company match Monthly Bonuses PTO & Paid holidays Free Estate Planning Paid trip after 5 years! Recognition, Events, Celebrations, and more!

Keywords: Nelson Elder Care Law, Chattanooga , Lead Generation Specialist, PR / Public Relations , Marietta, Tennessee