Marketing Account Manager
Company: True North Custom
Location: Chattanooga
Posted on: May 28, 2023
Job Description:
In the role as a Marketing Account Manager, you will serve as a
key partner to clients on both a strategic and tactical level. You
will manage integrated marketing campaigns to help drive success
for our clients' businesses. This position requires excellent
project management skills, including project definition, scope and
risk management, and strategy, including understanding of business
and marketing objectives, measurement, and analysis.The Digital
Marketing Account Manager will:
Manage the client relationship and
act as the lead point of contact for assigned clients, managing all
requests and acting as the liaison between the client and TNC
internal teamManage all aspects of client projects including
onboarding, schedules, project planning, asset creation,
implementation and management, client feedback, budgets, project
strategy and reportingDevelop strong client and internal team
relationships that foster collaboration and trustEffectively
prioritize, communicate, document and provide direction to develop
strategy and execute on project objectives that ensure client
satisfaction and performanceManage renewals and seek opportunities
to advance the client relationship and identify new business
opportunities, often with executive leadership, by analyzing
performance and ensuring ongoing improvementDevelop a deep
understanding of each client's service line priorities and
competitionBring strategic and innovative ideas to client
initiatives based on working with True North project teams and
understanding cross-channel marketing dynamicsLead client status
calls, quarterly business reviews and other client meetings as well
as develop agendas and follow up on action itemsLead and manage the
development of integrated marketing plans across multiple channels,
including digital media campaigns, SEO performance tactics, email
campaigns, print projects and more designed to drive patient
volumes and/or brand awarenessAnalyze campaign data from various
sources, interpret results and present meaningful insights and
recommendations for improvement to the client. This includes paid
search, social media, display, native, and other paid media
channels, as well as SEO performanceManage overall account
profitability and monitor budgeted to actual agency hoursReview all
deliverables to ensure they meet the client's strategy and TNC's
quality standards.Collaborate with sales, creative, digital,
production and other internal teams across multiple clients and
projects, being the client's voice while also being a good steward
of TNC's resources and diplomatically resolving any
issueRequirements:
Three or more years of project
management and marketing experience in digital channels-search
(organic and paid), social, email-and working with creative and
development teams to produce digital assets and websitesBachelor's
degree in marketing, communications or related fieldAn inquisitive,
resourceful, energetic attitude and passion for your careerStrong
ability to organize, prioritize and manage multiple tasks and
projects simultaneously and to work under pressure to meet
deadlinesExcellent and highly responsive written and oral
communication and active listening skillsSolid and proven ability
to help lead a teamExperience within the healthcare industry is
preferred. Occasional travel required.This is a full-time position.
This position may be performed remotely anywhere within the United
States.True North Custom is an equal opportunity employer. All
applicants will be considered for employment without attention to
race, color, religion, sex, sexual orientation, gender identity,
national origin, veteran or disability status.Powered by
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Keywords: True North Custom, Chattanooga , Marketing Account Manager, Executive , Chattanooga, Tennessee
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