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SOCIAL MEDIA and DIGITAL CONTENT MANAGER

Company: Lynskey Performance
Location: Chattanooga
Posted on: July 15, 2019

Job Description:

Job Summary The Social Media and Digital Content Manager is responsible for the development, execution and measurement of engaging content for Lynskey Performance Designs social media and ecommerce website. The Social Media and Digital Content Manager serves brand enthusiasts by using marketing savvy and skills to develop creative compelling digital content while engaging in an authentic way through relevant/appropriate social media channels and is responsible for planning, generating, posting, engaging and measuring content for all LPP social media channels, including Facebook, Instagram, short-form video, and emerging social media channels. This position will coordinate with both internal and external partners to create, optimize, and publish brand story and seasonal initiative related content that serves the dual purpose of driving engagement and sales growth for the brand and it's products. Essential Functions Develops effective and engaging content across multiple social channels, in a variety of formats from written to visual to video and more.Manages social media communities by scheduling and responding to daily posts across Facebook, Twitter, and Instagram etc., maintaining the appropriate brand voice and growing following and engagement in all platforms.Helps create, track and maintain the digital advertising and promotional calendar to ensure deadlines are met and expenses are within budget. Responds to customer service issues and questions, develops and manages social contests, curates user generated content, and promotes athlete and influencer mentions and shares across social media.Contributes and manages the social and digital content calendar by partnering closely with the e-commerce and sales teams to align digital marketing to sales goals.Maintains and executes Blog support duties such as publishing, basic copy-editing and fact-checking and securing approvals to ensure posts adhere to strict accuracy and timing requirements.Maintains deep relationships with internal and external partners in order to negotiate exclusive and/or compelling content for LPP, or opportunities for channels like Twitter, Instagram, Facebook, YouTube, etc.Participates in original video creation, including hosting, writing, producing, and more.Reports social and digital content analytics by reporting growth and engagement and highlighting metrics on a weekly basis.Supports digital content initiatives as needed in video, digital media buys, partnerships and emerging social platforms.Stays abreast of key cycling industry trends, competitive insights and emerging social media/marketing/e-commerce technologies and benchmarks competitor and industry leaders in social media.Establishes and executes strategic social strategies and campaigns for new product launches, and brand partnerships.Coordinates with the Director of Operations on cycling branding/influencer event preparation including scheduling of travel, demo bike build requests, collaboration with sponsorship partners, social media promotion, as well as compiling all necessary paperwork, etc. Required Qualifications A Bachelor's degree in Marketing, Communications, Advertising or related field. A minimum of 3 years of experience in the digital space and a solid understanding of and actively engaged in using social media platforms (i.e. Instagram, Pinterest, Facebook, Twitter, YouTube etc.).Fluency in Google Analytics and Hubspot marketing platform.Basic level Adobe Photoshop and video editing skills.A proven ability to work well under pressure and can meet tight deadlines with a strong sense of accountability. A willingness to embrace change and to adapt strategies on the fly based on market conditions.Experience creating a resource or library of content organized indicating SEO and version control.Able to travel about 10% of the year. Preferred Qualifications Knowledge of and passion for outdoor activities and a love of travel; knowledge of wider pop culture and entertainment landscape is appreciated.Experience, understanding and a passion for cycling is a definite plus.

Keywords: Lynskey Performance, Chattanooga , SOCIAL MEDIA and DIGITAL CONTENT MANAGER, Advertising , Chattanooga, Tennessee

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