Global Lifecycle Marketing Operations Director

Company: Greater Giving, Inc.
Location: Atlanta
Posted on: May 28, 2025

Job Description:

The Role:We seek a Lifecycle Marketing Director within our Global Marketing Operations team to build the strategy and execute programs that drive engagement, acquisition conversion, retention and loyalty across the customer journey, from acquisition to retention. The team's core focus is to rewrite client experience and engagement for growth as it relates to our email, push and SMS communications for international business.You will lead a small international team that delivers optimal communication experiences and maximize customer lifetime value for our direct and partner merchant customers across the globe. Our customers are small, midsize and large enterprise businesses that accept credit card and debit card payments at the point of sale, through mobile devices or ecommerce solutions.Responsibilities:

• Develop and implement lifecycle marketing strategies to improve customer engagement, conversion, and retention and that align with our business goals.
• Define and optimize customer journeys across various touchpoints.Work with local country campaign managers and lifecycle marketing team members to ensure our programs are optimized for local market needs.
• Identify and address customer pain points to improve the customer experience.Map out customer journeys and identify key touchpoints for engagement.
• Design and implement multi-channel lifecycle programs (e.g., email, in-app messaging, SMS).
• Develop and manage a lifecycle marketing roadmap, including experimentation and testing with your team.
• Create and manage customer segmentation strategies with our Marketing CRM data team.
  • Analyze customer data and behavior to identify trends and insights within the customer journeys.
  • Optimize existing lifecycle programs and campaigns based on data and results.
  • Develop and implement A/B testing strategies to improve campaign performance.
  • Monitor and report on campaign performance and key metrics, sharing what worked and what didn't in monthly and quarterly business reviews.
  • Hire and grow a team of lifecycle marketing professionals for our Europe and Asia regions.
  • Set clear goals and objectives for the team and track performance.
  • Collaborate with cross-functional teams (e.g., product, sales, customer success, and within marketing functions)
    • Create financial business cases to continue investment in automated lifecycle marketing programs.
    • Work with the creative team and within your team to develop and manage engaging and relevant content for various lifecycle stages.
    • Ensure consistent brand and messaging across all channels and touchpoints.
    • Host best practices and learning sessions
    • Drive clear and consistent communications of the goals and success metrics to ensure accountability across teams.Requirements:
      • Bachelor's degree in marketing, business or related field
      • 8+ years of experience in lifecycle marketing with a proven track record of improving revenue results and customer engagement.
      • 8+ years of experience with marketing automation tools such as Marketo, HubSpot, Salesforce Marketing Cloud. Marketo certified a plus.
      • 5+ years of multi-channel marketing experience, including SEM, SEO and how they integrate in the journeys.
      • 3+ years of international digital and/or email marketing experience for Europe and Asia-Pacific regions.
      • Strong leadership and management skills to create and grow a team and work effectively across marketing and other business functions.
      • Strong understanding of customer behavior, segmentation, and lifecycle marketing best practices.
      • Analyze data and identify trends and insights.
      • Excellent written and verbal communication skills.
      • Must have prior professional experience in creating monthly and business reports and presenting a comprehensive view of program results and next steps.
      • Highly collaborative to help team work across functions.
      • Lead by example and inspire collaboration and a test & learn spirit across the organization. Drive a culture of innovation.Travel: 10% - some international travel.Language: Fluent in English
        #J-18808-Ljbffr

Keywords: Greater Giving, Inc., Chattanooga , Global Lifecycle Marketing Operations Director, Advertising , Atlanta, Tennessee