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Brand Marketing Specialist

Company: GSI
Location: Chattanooga
Posted on: November 25, 2022

Job Description:

National Consumer Products, Brand Marketing SpecialistThis role will be the bridge between Brand and the Sales Retail Marketing team and integrating consumer marketing programs, thoughtfully into brand strategy across retail channels. The role will lead projects that connect brand and field teams together to ensure all retail marketing programs across all brands and customers are built at the intersection of brand strategy, retailer priorities, and shopper insights.

  • Serves as the voice of retail in building brand and activation plans across retailers, working with retailer and channel-specific shopper marketers to execute.
  • Work with retail account teams to build demand-creating programs to grow brand category
  • Translate brand priorities to succinct, key priorities for our retail sales team
  • Own and manage the brand toolkit to give retail teams clarity on priorities
  • Collaborates with retailer shopper marketers to develop joint marketing programs that tie back to brand strategy, priorities, and KPIs
  • Shape brand story and envisions opportunities to help drive growth for our retailers
  • Partner across teams and drive strategy for retail brand strategy
  • Oversee planning and timing of retail marketing and promotional activities
  • Manage the product Lifecycle product roadmap for retail customers
  • Development of promotional strategies and plans
  • Maintain retail customer product presentation calendars
    Job Qualifications
    • Bachelors or master's degree
    • 3 to 5 years sales operations, retail brand, and retail product management
    • Consumer product goods (CPG) experience highly preferred
    • Experience with brick-and-mortar business process and goals
    • Strong analytical skills and communication skills
    • Strong experience in Microsoft Office Suite (Excel, PowerPoint, Teams)

Keywords: GSI, Chattanooga , Brand Marketing Specialist, Advertising , Chattanooga, Tennessee

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