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Associate Director of Digital Marketing

Company: Covenant College
Location: Chattanooga
Posted on: December 4, 2019

Job Description:

Founded in 1955, Covenant College exist for the purpose of building leaders for the next generation. We offer the world biblically grounded men and women equipped to live out extraordinary callings in ordinary places. As we continue to move into an ever increasing technologically advanced society, we are in need of someone to help better communicate that story in the digital realm. We are looking for an experienced Associate Director of Digital Marketing to lead the long-term digital marketing strategy. This role is considered critical and will have significant input into the overall strategic marketing direction of Covenant College. The person that fills this position will lead in a variety of integrated digital and inbound marketing and social media functions to increase the college's visibility through the development and distribution of information and materials.Essential Duties/ResponsibilitiesBuild the digital roadmapLead marketing and recruitment strategies including print, website digital marketing and SEO for target audiences based on market research data resultsMeasure ROI and KPIsForecast admissions performance trends and respond proactively toincrease our market segmentStrategic planning for the College's social media calendar andplatforms, such as Facebook, Instagram, LinkedIn, Twitter, YouTube, Vimeo andSnapChatLead the analytics and tracking of all marketing campaigns and SEO/SEM efforts using FB Ads Manager and Google Analytics, etc. and assist with designing dashboards for digital trackingEstablish relationships with media outlets and key vendors responsible for the production and delivery of advertising to ensure timely and on-budget delivery of scheduled advertisementsWork strategically with the admissions team in helping developing digital marketing strategy -The ideal candidate will possess the following skills:Ability to lead in a collaborative work environment - - - - - -Able to articulate a strong commitment to diversity, and have the ability to work effectively with individuals from different backgroundsDemonstrable experience in designing and implementing successful digital marketing campaigns.Proven project management and organizational skillsManage projects simultaneously while meeting tight deadlines, and strong organizational skillsExtensive experience with CRM and familiarity with GoogleAnalyticsREQUIRED EDUCATION/EXPERIENCEBachelor's degree required in marketing, public relations, communications, or related fieldsMinimum 5 years of experience as a digital marketing manager, director, or the equivalent -working in higher education.Proficiency in Facebook Ads Manager, Google AdWords, Google Analytics, MailChimp, Excel, PowerPoiny ADDITIONAL ELIGIBILITY REQUIREMENTSAcceptance of and commitment to Jesus Christ as Savior and Lord.An understanding of the mission and purpose of Covenant College.Must be able to assent to Covenant College's Staff Commitments.APPLICATION PROCESSReview of applicants will begin immediately and continue until the position is filled. -Before being considered, an applicant will need to submit:Letter of interest.R--sum--, including contact information for three references.A statement of faith, sharing about his or her ongoing walk with Christ.Submit all documents to

Keywords: Covenant College, Chattanooga , Associate Director of Digital Marketing, Advertising , Chattanooga, Tennessee

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